H&M WaterAid Collection Launches

by Taja Scott on May 26th, 2011 in Announcements, Designers, News

Making a difference isn’t common to the world’s fashion mongol H&M, yet it is apart of their agenda to make a difference through fashion. For the ninth year in a row, H&M is teaming up with WaterAid to help provide pure water and sanitation to some of the world’s poorest countries. H&M (Hennes & Mauritz) introduces fabulous new fashion for Summer 2011. 

The beachwear is in shades of blue which benefits WaterAid. The collection launched today, May 26, 2011 in around 150 stores worldwide. “H&M WaterAid collection focuses on beachwear for the entire family, with light summer clothing alongside swimwear and essential beach accessories, all based around the colour of water: blue.”

H&M has even provided jumpsuits, wrap-around dresses, bikinis, and sunhats for women to shirts, shorts, and espadrilles for men. The collection showcases summer must-haves for men and women, as well as cute mini-versions of the adult designs for kids. “Every purchase from the collection will help WaterAid save lives and lift people out of poverty,” says Caroline Whatley of WaterAid. “Since 2002, our collaboration with H&M has raised more than $2.4 million to support this vital work.”

H&M’s summer collection is not only great with the blue’s, but they also provide maximum vivid colors for your summer wardrobe. Ann-Sofie says, “Bright colours are perfect for your summer wardrobe update. Wear them monochrome tone-on-tone, or be brave and clash red, peacock blue, pea green, lemon yellow and orange all in one outfit.” The colors are so vivid that there’ no need to embellish on your summer wardrobe.

Also, the swimwear is in different styles giving you the flexibility to style according to the extraneous heat waves. H&M offers a wide range of summer wear with trends of animal print, paradise colors to pretty florals. “For women, the main style is the halterneck bikini with decorative bows – a style that looks great whether in a zebra print, graphic black and white zigzag print, fun carnival print, vivid brights or a refreshing seersucker stripe. A black strapless swimsuit with cutaway sides and a sporty bandeau top inspired by wet suits shows off the female shape beautifully, while the sweetest white kaftan and sundresses in sunfaded florals are ideal when you want some protection from the sun’s rays.”

For men, swim shorts is a prominent look. The usual tapered shorts, plain beach line colors and sporty short styles. He can never go wrong with those looks.

Back to the H&M news, They have supported WaterAid since 2002, raising over £1.7 million dollars. “There support has helped WaterAid reach out to some of the world’s poorest communities, enabling them to gain access to a supply of safe water, improved hygiene and sanitation.”  For this year, H&M is thrilled to raise funds for WaterAid in supporting communities like Bangladesh, India and Pakistan.

Their products are available online and in stores giving 25% of all product sales which will go directly to WaterAid.

The swimsuits are available in sizes 4-14 only in the navy patterened design. The Bandeau top are moulded with lined cups and  a concealed silicone trim which has detachable shoulder straps. It also fastens at the back. (Machine washable) The straw hat is one size fits all only in blue straw color.

Men’s shirt is a soft textured cotton with one breast pocket. Shorts are also in cotton, with side pockets and a welt pocket at the back. Both items are machine washable.

Check out the men’s styled canvas shoes. They have a lightly padded sole making it perfect outside wear for the beach.

To take a look at more H&M styles you  can go to www.hm.com and shop for their new collection. For more information about WaterAid, go to WaterAid.org.

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