Getting NAKED with Gotstyle!

Popular Toronto menswear boutique, Gotstyle knows how to throw a launch party. Last Wednesday fashion insiders, media, local celebs, and models crowded into the store’s new location at 60 Bathurst St. to celebrate the Toronto debut of men’s luxury Naked Boxer Briefs (ladies to come soon!).

Bruce Turner, the Gemini nominated TV host of Style by Jury is the brand’s spokesmodel and was on hand to host the evening. His natural charm and Photoshop-worthy abs set the tone for the night as he introduced Naked and got the party rolling. Gotstyle turned up the heat with a great DJ and offered delicious eats, including cookies featuring icing pictures of Turner himself modelling Naked’s boxers. Yummy!  

Gorgeous models roamed the store posing for photo ops and mingling with the crowd, looking nothing short of mouth-watering in the merchandise.  Adding to the excitement, the crew from CBC’s Dragon’s Den was on scene to film the hot event. Blake McGrath from So You Think You Can Dance, Sarah Taylor from MuchMusic, and George Stroumboulopoulos also graced the launch with their celeb presence.

Naked Boxer Briefs are remarkably comfortable; each is made with Italian micro fiber produced using distilled water from the Italian Alps and fits seamlessly to the body. The boxers are assembled in Vancouver. The result is so light and soft, it feels like you’re wearing… well,  nothing at all! Not to mention Naked boxers simply look damn sexy on both men and women. Even female models were rocking them out at the launch, paired with shirts assuring the already drooling crowd that “Naked Women are Coming Soon.”

The brand offers three styles in white and black: Boxer, Boxer Brief, and Brief. Each undergarment comes in a slick little black giftbox, also produced in Vancouver.

Gotstyle and Naked showed everyone a great night, turning up the heat big time in the Great White North fashion scene. Can’t wait to see more !

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