Designer Spotlight: Fikirte Addis Wins African Competition

by Taja Scott on Mar 31st, 2011 in Announcements, Designers, News

The Hub of Africa Fashion Week in Addis Ababa, showcased various collections in accessories, clothing, and footwear from emerging local designers who traveled from several African countries. For many Ethiopians abroad or near,  the standards for Hub of Africa Fashion Week is set high because of the many talented designers like Fikirte Addis.

On March 16 through 18, she won a design competition at Origin Africa Fiber to Fashion held in Mauritius. The competition’s main purpose was to bring comfort and practicality. This is a usual complaint by Ethiopians, in which, they believe their traditional cloths lack those aspects. But Fikirte Addis was able to show that their was comfort and practicality within their fabric.

The competition was a two-day symposium and designer show that had designers, manufacturers and buyers to participate in the symposium. The event was  the act of USAID, inclusing agenda items: Green/Eco-friendly, manufacturing practice, new product development and integrating design and market.  

Fikirte presented eight designs at the competition which was made from handmade Ethiopian traditional fabrics.

At a press conference in Addis Ababa, Fikirte said, “I don’t want my designs to lose their traditional touch. I want every one to recognize them as Ethiopian wherever they are seen. At the same time, I do my best to make them comfortable and easy so that they can suit the modern women. My greatest challenge while designing is finding this balance.”

After a vigorous competition, her designs were found to be a balance of comfort and practicality. The judges who decided on her win were Ms. Karalynn Srouse, Vice President of MAGIC International, the world’s largest apparel trade show, and Mr. Jack Kipling, head of the Export Council for the Closing Industry, South Africa. They believed that her designs were simple, practical and creative.

Countries who also participated in the competition included Uganda, Kenya, Tanzania, Malawi, Zambia, Cameroon, Ghana, Nigeria and Madagascar.

From one great opportunity to another, Fikirte wins the Designer Show Case where she is guaranteed to attend Africa Fashion Week, this coming July, in New York.

About Fikirte Addis

Fikirte Addis was born on August 3, 1981 in the Addis Ababa, Ethiopia. She used to work with children as a Psychologist while pursuing fashion. It was said that she started to make notice of fashion in High school.

Her love for designing started out as a hobby, but eventually grew into the opening of her design line called YeFikir Design of September 2009. Over the years, Fikirte worked on many designs for different occasions like weddings. She has even organized various fashion shows in Ethiopia including fundraising for children in need, campaigning for Child-labor conscious fashion and stage competitions. Since she opened in September, Fikirte has participated in five different fashion events which gave her great publicity for her designs.

“She say’s her inspiration comes from the Ethiopian handmade fabrics which have rich colors and sophisticated patterns being the bases for her creations. She mostly focuses on traditional fabrics fitting to everyday modern life.” In the future, she aspires to promote beautiful handmade modern clothing internationally without losing their cultural touch.

Being a young passionate designer has blessed her into creating daily wear from traditional Ethiopian designs. This has given her an ability to create something unique and pleasing to the eye.

From this month’s competition, Fikirte showcases a dress made out of pure cotton from the Ethiopian traditional cloth. It’s creative, unique and stylish. You can click on this link to find out more information on the Hub of Africa Fashion Week and Fikirte.

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