Designer Spotlight: Creator of Joe Fresh- Joseph Mimran

by Taja Scott on Mar 24th, 2011 in Announcements, Designers, News

Joseph Mimran has been a prominent contributor to the fashion and design industry in Canada for more than 25 years. His keen sense of taste pays much attention to the details and emerging trends of the fashion world. With no doubt about it, Joe creates a cutting-edge of what’s next to come.

“Joe provides elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited including the Joe Fresh brand and the PC Home collection of contemporary home décor and accessories.”

Serving as chair of the Fashion Design Council of Canada, Joe has shown how prominent he is in the fashion world. He has developed and contributed to fashion labels like Alfred Sung, Club Monaco and Caban, and the Pink Tartan clothing collection.

Is the Joe Fresh apparel only offered in Canada?

Joe Fresh is offered to Canadians with a fresh, afforable apparel that includes his line of accessories for all seasons. “The Joe Fresh brand is Loblaws answer to Canadian consumers’ desire for accessible, of-the-moment style. With collections for men, women and children, this label is designed to solve your family’s fashion needs.”

Joseph Mirman oversees the design of Joe Fresh. He makes sure that the latest footwear to outdoor fashion is carefully considered in the quality of what fashion should be. ”The companies of Loblaw shows commitment in offering stylish, versatile looks for every day casual and weekend wear that are both well-designed and well-priced.”

In more than 300 stores across Canada, the Joe Fresh collection is at Real Canadian Superstore locations, giving the opportunity for Canadian consumer’s to shop wherever, however, and whenever.

The brand of Joe Fresh is so versatile that it offers beauty cosmetics that was launched in the spring of 2009. It is still afforable and is of great quality. The beauty cosmetics collection has 60 different shades for lips and eyes with colour palettes for everyday use, and for every skintone. There are seasonal colours to keep you stylish with the seasonal trends.  Even body washes, soaps, and body lotions are tied with Joe Fresh.  

Leadng to the question: Is the Joe Fresh apparel only offered in Canada?

Reports say that Joe Fresh will move to New York this fall. Some say it is a big gamble for a man with a fast- growing line in Canada.  He has decided to hire the former head of H&M last year to begin his rapid invasion of Joe Fresh in New York. Many New Yorkers are excited about their very own Joe Fresh store, especially with the unique line of urban wear trampling through Manhattan. 

According to the New York  Post, Joe Fresh is said to be the front runner for retail space at 5th and 43rd in New York City, with the North Face and the NBA store also bidding for the three unit spot. With a great spot like that, he is not too far from other prominent retailers like Neiman Marcus and Bergdorf Goodman. How cool is that!

Estimating at about 750 million in sales, Joe Fresh could possibly go far in New York.

In the picture above, it was a preview in fall of Joe Fresh’s Spring’s 2011 collection. Isn’t his sense of taste loveable. He reveals that he will partner up with  Scouts Canada for this casual sequence selection. I don’t know about you, but to me Joe gives inspiration in how one’s passion for greatness will at least affect one person’s reality.


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Tiffany Crow
Jan 4 2017

Lovely Article.
Joe Fresh is a great store to shop. i found a way to shop with discount at joe fresh over here