Danier puts Catwalk in People’s Homes, Releases F/W 2010 Collection
Today Danier shared its “Be Enchanted” F/W 2010 collection with the world in a revolutionary way- via virtual fashion show. The show can viewed by anyone, not just fashion insiders, on the Danier site. It’s even narrated by style experts Jeanne Beker and George Antonopoulos, providing viewers with the inside scoop and special insights.
With this public-friendly move, Danier is truly living up to its self-described reputation as an “accessible luxury” brand. They brought the catwalk into people’s homes and gave everyone a front-row seat! Apart from the fashion, the big trend this season among high-end labels appears to be putting style back in the public’s hands, increasing accessibility, and encouraging a level of engagement previously unheard of. I say, keep it coming!
As for the collection itself, Danier didn’t disappoint. Looks were consistently edgy, yet projected a classic appeal that could transition forward from season to season. I think the average person will appreciate the importance of this carry-forward value when faced with shelling out the cash required for good-quality leather apparel.
The collection showed versatility, moving from 50′s-inspired to military chic with ease. More of the season’s hottest trends (clean lines, camel) made their appearance for those customers seeking their latest fashion fix.
Some personal favorites were the Modern Lamb Leather Trench (#10203200), Military Chic Lamb Leather Jacket (#104030452), and Men’s Down-Filled Lamb Bomber (#204030374).
Head over to the Danier site and check out more looks from the new collection for yourself: www.danier.com!